Domain Authority (DA) is the Search Engine Ranking Score of a website. This Search Engine Ranking Score Metric has been developed by Moz. DA Number tells us the possibilities with which a website can rank higher on Google Search Engine Results. Domain Authority number ranges from 1-100 with higher number predicting better performance of a website. Elements like quality backlinks, Do-follow links, Domain Age, and Content Quality are the key factors that can determines the DA of website. In this informative article You will get to know the difference between Genuine and Fake DA, and what are the drawbacks associated with Fake DA for Your website.
Fake DA is artificially Increasing the DA number of a website. Fake DA increasing is unethical practice with which a website appears more authoritative and trustworthy in shorter period of time. Fake DA number is increased in shorter time as compared to genuine DA through. Different Fake techniques like Content Scraping and Spinning, fake social signals, PBN links and fake reviews are used to rapidly increase the Fake Domain Authority.
This is the most important discussion that despite being unethical why do people still practice Fake DA techniques. There are some factors responsible for this reason like,
Time Saving and Quick Results: People use Fake DA increasing techniques to quickly generate results. Because genuine Domain Authority increasing takes time and effort.
Lack of Skills and Techniques: Another Important Reason is that people do not know real SEO methods and Skills. So, they use Fake techniques to increase the DA Number.
Scam and Fraud: Fake SEO techniques are frequently used for spammy and fraudster websites. Sites which are involved in doing scams are shown authoritative through such techniques.
To Avoid the Competition: Some people also prefer Fake DA techniques due increasing competition. Because with these techniques results come very quick, so they rank their sites higher in shorter period unlike others.
Quality Backlinks are of higher relevance. They are only created with sites that are purely relevant to your industry. While Fake DA techniques backlinks are created regardless of the relevancy. So more relevant quality backlink has more weight than irrelevant links.
High Quality Backlinks with High quality sites increase the authority and DA number of both sites. Quality Backlinks are from authentic and informational sites like educational and news outlets. While Fake DA increasing techniques do not increase website authority for longer time because the links are from low authority sites.
In Quality Backlinks the anchor text is always relevant to the written article and content. But in Fake DA and the anchor text is not particularly relevant.
Link Placement in quality backlinks are within the main body of the content or article. For Fake DA techniques the link placement may not be within the main body, as it may be placed on sidebars, comments, and footers.
Permanent Do-follow links pass link juice to your website. This increases overall SEO metrics of website. While Fake DA techniques and backlinks do not generate link juice for your site.
Having Discussed the Basic Idea of DA, FAKE DA, Why People Prefer Fake DA techniques and Difference between Quality Backlinks and Fake DA techniques. Now we will find out the Confirmed Drawbacks which your website will suffer if you use Fake DA increasing methods.
First and foremost, concerning draw of Fake DA is the rapid increase in Spam score of websites. This issue has been very frequently reported by users who relied upon such Fake metrics increasing techniques. This is because to gain rapid increase backlinks are created without any quality checking which ultimately results in increasing spam score and overall harm to website.
Second most serious issue with Fake DA is the sudden decrease of website in Google Rankings. Because Google Indexing Crawlers regular update their algorithms, which can detect the Fake DA metrics. Once your site gets detected then it led to rapid drop in organic traffic and google Rankings.
In Many Cases Fake DA results in penalties from Google. In this case the content and keywords of a website are removed from google search engine results.
Another potential Drawback of Fake is losing Client’s trust and credibility for site. Because client can check the fake metrics by doing complete analysis of your site. Domain Authority number when compared with Domain age can tell everything that this website has used unethical techniques to show quick results. Clients do not give orders on such sites and do not consider to work in future as well.
Once a website get penalty due to Fake DA then its recovery becomes even more difficult. Because the techniques like backlinks, promotions done makes it difficult to recover the lost rankings and regain the organic traffic.
Fake DA techniques have another drawback of damaging the host sites as well. This is why this practiced should be discouraged because it damages both guest and host website SEO metrics.
Fake DA creates a fake and misleading metrics which create a fake dilemma of success. The website owners feels that his website is doing well. The blog owner ignores critical areas of improvements and ignore genuine SEO need of website.
Fake DA method is wastage of Money and Time. Because this technique is practiced on short period contract basis. Website owner pay a lot amount of money with time deadline rather than waiting for genuinely increasing the authority score of websites. This rapid increase damages the overall and all previous authority of website when the website gets detected in google algorithm.