what is backlinks? Types of backlinks and drawback of irrelevant of backlinks

Backlinks are hyperlinks that links one website to another. Backlinks are also called inbound links or incoming links. They play an important role in Search Engine of a website because backlinks are accepted as a vote of confidence for that particular site in google search engine. Backlinks are important because their number is directly related to the authority, trustworthiness and rankings of a website. Backlinks are also considered important because they can help in organic traffic generation and so the helps the users to invent new web pages of the website.

Do Follow Backlinks

Do-Follow backlinks are those which can take the user from one website to another by passing ranking power and link equity. Do-follow backlinks are most important and valuable in SEO and they are very effective in boosting SEO metrics of website.

No-Follow Backlinks

No-Follow backlinks contains “nofollow” tag, which shows that this link cannot pass ranking power and link equity to another website. No-follow links do not contribute in rankings but they are good for brand awareness and visibility.

UGC (Comment Backlinks)

These backlinks are created by users in the comment section of website. Comment posting is very easy practice and it helps in improving backlinks number of website. UGC helps google to differentiate between editorial content and user-generated content.

Guest Post Backlinks

Guest Post Backlinks are created by guest advertisers on a host website. These backlinks are mostly paid and in rare cases free. Guest post backlinks are very effective in increasing authority and traffic of website. Guest post backlinks helps in reaching new audience.

Profile Backlinks

Profile Backlinks are very much like comment posting backlinks. In profile backlinks URL link of the website is pasted in profile forums of different social media platforms. Profile backlinks are typically no-follow links but they can bring traffic and diversity in SEO profile of website.

Image Backlinks

In Image backlinks host website use image as link back to your website. Image Backlinks are helpful in creating visual traffic. Image Backlinks are very infographic and increase appearance of your content.

Press Release Backlinks

Press Release Backlinks as the name indicates are links published on news websites. Press Release Backlinks are also distributed on press distribution platforms which are no-follow but are very helpful in increasing visibility and appearance of website.

Footer Backlinks

Footer Backlinks are placed generated at the bottom of the host website. Footer Backlinks can be both internal and external. Footer Backlinks are again helpful in improving SEO metrics of website but in latest google update footer backlinks are less effective in improving authority of a website.

Business Profile Backlinks

Business Profile Backlinks are created to promote business from business organizations. These links are created through business directory listings on different business sites and social media platforms. Companies provide detailed information along with backlink to their home pages.

Drawbacks of Irrelevant Backlinks

Decrease in Search Engine Rankings

First confirmed drawback of irrelevant backlinks is rapid decrease in search engine rankings. Because irrelevant backlinks become manipulative increase the spam score and leads the website to lower search engine rankings.

Increased Spam Score

If user creates backlinks with sites that does not relate to its specific niche and category. Creating Backlinks is risky practice because most of the host website have higher spam score. So instead of traffic equity you may get your spam score increased.

Irrelevant visitor and Increased Bounce Rate

When backlinks are irrelevant, then they will bring irrelevant visitors to your website. This will not give you any benefit in terms of your brand awareness. Such visitors are not qualified for your content and it will increase the bounce rate of your website.

Google Manual Plenty

Google Spends heavy budgets on website crawling. A specific budget is spent on crawling of each website. If the bot spends time on irrelevant backlinks, then the site get penalty from google crawler and results in deindexing of website. Google Manual plenty also results in removal of website from research results.

Loss of Brand reputation

Irrelevant Backlinks have major drawback in decreasing the brand reputations among the audience. Because once the website get lower indexing in results then its appears very less in google search results. With decrease in search position the brand reputation also becomes compromised.

Loss of Client Trust

As quality backlinks brings more clients to website, in the same way irrelevant backlinks decrease the number and trust of clients towards that particular website. Clients do not give importance to website whose backlink profile is not authentic or irrelevant.

Harms to Domain Authority

Irrelevant Backlinks Can cause direct damage to your Domain Authority. As Domain Authority is combination of all crucial parameters on which credibility of a website depends. But irrelevant backlinks can decrease the domain authority and so the overall reputation of website.

Reputation as Scammers

Irrelevant Backlinks develops your image as a scammer within online community. With irrelevant Backlinks users get to know that you are using back hat SEO tactics and you become blacklisted as a scammer. This damages your reputation for long term.

Final Words

Backlinks are hyperlinks that connect one website to another. Backlinks are created to increase the authority and authenticity of website. There are many types of backlinks and every type has its unique benefits and contribution in SEO metrics of website. Irrelevant Backlinks can cause serious damage to website resulting in decrease of domain authority and traffic with increase in spam score. Irrelevant backlinks ultimately leads to penalty to website resulting in removal of website.

Types Of Backlinks

what is backlinks?