Today the sales of a business depends a lot on the ads so every business owner wants to spend less money on their ads and more sales. The people use different strategies to reduce their costs on various ads and the use of negative keywords is one of them. Today in this article we will completely talk about the Negative keywords and how you can work with the negative keyword to reduce your spending costs on ads and many more related things related to negative keywords that you should know.
What is a negative Keyword?
A negative keyword is such a type of keyword that is not searchable on google and advertisers make it not to show ads on google when someone searches for a negative keyword. The use of negative keywords could be very dangerous for your website and it could be a waste of money for ad spending. Negative keywords are used in the google ads campaign and you also can see a lot of the negative keywords in the Semrush tool which are very meaningless and not be able to search on google. There are very dangerous effects of using the negative keywords on your website. Negative keywords play a very important role for the advertisers to focus on the right keywords and avoid meaningless keywords and make the ads to show for the right customers who are really interested in buying the products.How to Work Negative Keyword in SEO
First of all you need to find the keywords which are matchable but irrelevant to your business. Here is the proper method.- First of all you have to open the SEO tool such as SEMrush.
- Now with the help of SEMrush find the relevant keywords which are related to your product or services.
- Analyse the Search volume and keyword difficulty for these keywords such as you can use your competitors website and watch their keywords they are targeting but not relevant to your business.
- Create a proper list of the negative keywords.
- Now you have to add the list of these negative keywords in your google ad campaign to block them from showing on irrelevant searches.