As we know that there are many factors that can really affect the search engine ranking of a website. The backlinks are the one of the main factors that can significantly affect your ranking on search engines. So today in this article we are going to talk about the guest posting backlinks and how they play an important role in the ranking of websites.
What are Guest Post Backlinks?
The process of writing a high quality content such as a blog and then publishing it to the other website to acquire a backlink is called Guest Post. The Guest post is the most powerful form of the backlinks and there is no other backlink which can give you the link juice as a guest post gives you. You have to make sure the quality of your content must be very high and written in a well SEO optimised structural way.
Same as like the other backlink types, the Guest post is also could be the do-follow or no-follow. When we talk about the nofollow backlink then it means that when the crawler comes the to the article then he is not allowed to follow the link in the anchor text and not to go to that page so on the other hand while in the dofollow we allow the google crawler to follow the link behind the anchor text and crawl that page.
Difference Between Guest Posting and Backlinks
When we discuss the difference between the Guest Posting and backlink then to make it easily understood the Guest posting is itself a Backlink. As there are many different types of the backlinks so the guest post is from one of them but it is the most powerful type of backlink which gives a very strong sign to the search engine and passes very much link juice.
There many ways and types of backlinks such as image submission, comment posting, web 2.0 and may more but guest post is the most effective backlink method and builds your website authority among the google search engine but you have to make sure that the content of your post must be very high quality and avoided in the keyword stuffing and written in highly SEO optimised structural way and used different H2 and H3 headings.
How can increase ranking with nofollow - is it possible
The nofollow type of backlink does not directly increase the ranking of your website but it is also compulsory to obtain the nofollow backlinks as well as with the dofollow backlinks because when you only obtain the dofollow backlinks it looks spammy among the google search engine and search engine will thinks that you builds the paid backlinks. The search engine does not allow the paid backlink, they prefer the only natural backlinks.
You should avoid to have the both backlinks if your website is new especially you should avoid to have the a lot of the dofollow backlinks for the new website because this can really affect your website ranking and your website may got penalised by the google search engine because google told to focus on the natural backlinks not paid.
Best Backlink Ratio for Dofollow and Nofollow
Now the question arises in your mind if the nofollow link does not benefit the website then why we should not have to get the nofollow backlink so the simple answer is that you have to maintain the quanity of nofollow and dofollow if you only get the dofollow then it look spammy. So you have to maintain the ratio of 70% of dofollow and 30% of nofollow.
The another thing that you should keep in mind is that you have to make sure not to buy the direct many guest posts for a new website because when you buy the guest posts for your new website then google easily track it and it maye cause the penalty of your new website becsuse when a new website buys the guest posts google will known that the guest posts are paid because in a natural way you does not get the backlinks in such a fast way.
Conclusion
In the end, Guest post is itself a very powerful backlink as compared to all other types of backlinks so you should focus on getting more guest post backlinks as compared to other backlinks. You also should buy the 70% dofollow backlinks and 30% nofollow backlinks because it is very important to maintain the ratio otherwise your website may get penalised by the google search engine especially when your website is new.
