LinkedIn, Facebook, and WhatsApp are all very well-known platforms not only for communications but also for guest posting. All of them play a very vital role for achieving the targets and goals for the people working on guest posts.
Now we will discuss that how these three platforms work and play their role in guest posting.
LinkedIn
LinkedIn has evolved as an emerging platform for business related interaction and communication. In lay man language LinkedIn is considered as a Facebook of professional people. Like its many benefits in every profession LinkedIn is very beneficial and helpful for guest posting. It is serving as a platform for amplifying content, connect with professionals and enhance productivity.WhatsApp
As we know that WhatsApp is a famous app for peer to peer and group communication for all over the world. Due to this app the world has become a global village. Basically, it is a messaging tool. WhatsApp is used by content creators and website owners to share content directly.
Features of LinkedIn
- Networking Opportunities: LinkedIn offers better opportunity for interacting with guest posting professionals and agencies. Because it is a professional platform that is why you can find best of the best bloggers, article writers, SEO service providers and even agencies for gaining bulk of guest posting orders.
- Target Audience: LinkedIn is better known for its highly professional and targeted approach. Its algorithm is so perfect that it will only show those recommendation which is related to your content and service like guest posting
- Better Guest Posting opportunities: LinkedIn provides unique opportunities of guest posting which is not possible with other platforms. This is true because the person registered on LinkedIn is highly professional and you can find the client from this platform no matter in what niche you are looking for.
Disadvantages
- No B2C Possibility: the major drawback associated with LinkedIn is that there is no chance for business to consumer promotion for guest posting. Because you can only contact with dealers of professionals you cannot reach direct to the site or business owners.
- Limited Audience: Since the pattern of LinkedIn is very professional that is why there is no or less chance of unrelated audience so it narrow down the general opportunities’ for general guest posts.
- Too much Competition: another drawback of guest posting through LinkedIn is the over saturation of professionals. We can find multiple accounts and option which have increased the competition and less chances of guest posting.
- Complex Interface: as compared to Whats App and Facebook LinkedIn has a complex and difficult interface. This interface is not understandable for new guest posting professionals.
Guest posting data sharing
The main use of WhatsApp in guest posting is sharing data in groups and companies to enlarge the business. Only with the help of internet large amount of data can be shared with each other.Benefits of WhatsApp in Guest Posting
- Easy Approach: the most favorable feature of WhatsApp in guest posting is the easiest approach. There is no need of creating account like face book or LinkedIn profile for guest posting.
- Direct Access to Clients: WhatsApp contact is a source of personal communication with clients in guest posting. Because it is always a major challenge to find the quick source of contact with client. WhatsApp is helping in this regard with and personalized approach.
- High Message Open rate: in guest posting message opening or seen is the biggest issue. Many guest posting professionals complain that clients do not open their message but in WhatsApp the message opining ratio is very high.
Disadvantages of WhatsApp in Guest Posting
- Limited Approach: Guest posting through WhatsApp is limited to your contacts. You can share any kind of information with the people only who are known to you and are in contact with you. You cannot share with unknown people. And so there is less opportunity to enhance and enlarge the business.
- Not Established platform for guest posting: Since WhatsApp is better known for personal communication and interaction app. That is why people do not prefer it for doing guest posting.
Face book
Face book is one of the main sources of getting information and to have relations and share any kind of data to so many people. There is a big advantage of general audience to share data for guest posting on a large scale. This Platform has more than 2.8 billion daily users. That is why it can provide multiple opportunities for guest posting. It has become an ideal platform for promoting businesses and doing guest post interactions.Benefits
- Large Audience Reach: Face Book provides guest posting professionals an easy approach to large audience. Because there are lots of guest posting, link building groups and pages on Facebook where guest posts can be sell and purchased.
- Cost Effective: If we compare cost for promoting guest posts through LinkedIn, WhatsApp and Facebook then you will find that Facebook is most effective source of guest posting as compared to others. There are no extra charges like subscriptions. You can use this platform 24hours for promoting your sites.
- Quick Brand Exposure: Facebook provides vast opportunities of promoting your brand through guest posting very quickly. Because through numerous groups and pages you can engage with new communities and promote share your posts with people who are unfamiliar to your post.
Disadvantages
- Short Lifespan of Post: Since Facebook has become saturated with millions of users, that is why your posts for guest posting has short lifespan of appearance and it will be disappeared or lost very quickly.
- High Competition: Because it is a free and easy to use platform, that is why the competition on Facebook regarding guest posting has become very high. There are countless accounts, groups and pages for guest posting and it has become very challenging to get guest posts through Facebook.
- High Chances of Scam: Because there is no feedback or review algorithm on Facebook for professionals that is why the incidents of scamming are very common on Facebook. There is no proper check and balance if someone is doing scam activities, that is why Facebook is more trust issues than other platforms.